Newtoxton GroupNewtoxton GroupNewtoxton Group
Kampala, Uganda

UI design

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design f entire process of acquiring and integrating the product, including aspects of branding, design, usability and functionality all in one.

What is UI design?


UI design is about using typography, images, and other visual design elements to turn a basic interface into something digestible and usable.

Jonathan Widawski, CEO at Maze

Jonathan Widawski, CEO at Maze


Jonathan explains UI design as the process of transforming wireframes into a polished graphical user interface. This both enhances a product’s usability and creates an emotional connection between the end-user and a product.

A user experience (UX) is therefore made up of many user interfaces (UI), which come together in a (hopefully) seamless flow to form a product.

We can define the limits of UI in a much more tangible way than UX, as its focus is in the name: interfaces. The overall effect of a sequence of interfaces—and all the less tangible parts of a product experience beyond that—make up the user experience, but UI is purely concerned with the design of individual screens or interfaces on a user’s journey.

The look and feel of the product

  • Design research: Research provides information about users and competitors and gives insight into the latest design trends. This is crucial to find inspiration and create interfaces that meet user expectations.
  • Visual design: UI designers are responsible for designing the product layout and all the visual elements of the user interface, including colors, fonts, icons, buttons, and more
  • Branding and graphic development: UI design is closely informed by the brand positioning of the product overall. Designers have to strike the right balance between usability and consistently showcasing the brand identity established by the marketing or creative team. As a result, UI design is closely related to graphic design.
  • Design systems: To ensure product and brand consistency, UI designers create style guides, pattern libraries, and components that detail how each element should look (color, font, etc.)

Responsiveness and interactivity

  • Responsive design: Interfaces need to adjust smoothly to all devices, platforms, and screen sizes, in terms of both form and function
  • Interactivity and animation: UI designers can use animations, transitions, or other interactive elements to design the interactivity of the interface
  • Prototyping: A UI prototype showcases every UI element and design interaction in real-time. UI designers create them to get a feel for how the product will work and for user testing.
Mobile Web apps Website

Right from sketching, mockups, prototyping to final product. we give you a smooth crafted User interface {UI} and User experience {UX} that nmakes a great product worth using.

From mobile apps to web application, the appearance matters as much as the functionality and performance, and we at Newtoxton Technologies put all those factors in play and make sure you get just the best quality services. With less room for errors.

From Basic Blogs to Complex Websites. We have you covered and every web solution comes with a basic security package to give you a start off with a digital space protection. 


  • Rm 23, 3rd Floor, Uganda House Kampala, Uganda
  • 0701819768


View our 2022 Work prospectus of brochure for an easy to read guide on all of the services offer.